Shaping the Future Day 2026

Customer Insight & Growth

Dear Key People Community and guests


We are happy to welcome you to this year’s Shaping the Future Day on 24 September in Zurich!

Over the past years, we have turned our attention inward to community, to leadership, to our own capacity for change and transformation. That work absolutely mattered, and we hope it continues to serve us as the world around us keeps shifting.

This year, we deliberately turn outward. We put the end-customer in focus – the people whose needs, trust and decisions ultimately shape our future success. As uncertainty in the world continues to rise, customer needs and behaviours are shifting – how we understand and respond to those shifts is what will set us apart.

The day brings the wider KPC together around a shared, sharper understanding of our customers: how their needs and expectations are evolving in an AI-shaped world, and where that creates opportunity for relevance and growth. Through an external perspective, cross-divisional insight and collective work, we will move from understanding to concrete ideas — and close, as every year, by celebrating the journey of our graduating KPP class.


We look forward to welcoming you at Hotel Belvoir Rüschlikon, overlooking Lake Zurich.

Let's shape the future together!

Public transportation, car arrivals


Individually-arriving guests are advised to travel by public transport from “Bürkliplatz” (city) to the bus stop “Belvoir, Rüschlikon” with bus no. 165.

Guests arriving by car may use the event venue's own car park. Access approx. 10 metres after the hotel driveway.

Shuttle-Service


A shuttle service is organised from the Hochhaus zur Palme (“HzP”) or from "Hotel Sedartis" to the Belvoir Hotel. Please let us know in the RSVP if you would like to reserve a seat. Seats are limited and will be allocated based on registration.

Download the information on the current situation at the Hochhaus zur Palme for the shuttle service: Shuttle_Guidance HzP

Accommodation


When registering, participants can indicate whether they require accommodation and, if so, how many nights. Most of the rooms will be located at Hotel Belvoir Rüschlikon. Please indicate your preference in the RSVP-form if you would like to stay at our city-based partner Hotel "Motel One" or "Sedartis" at Thalwil Trainstation.

Dresscode


Smart casual.

All event areas are located indoors.

Registration

Schedule

Arrival & reception of guests

Official Start

  • Welcome and Theme of the Day

Morning programme

  • ExB Talk: GCEO, CEOs SLCH &SLDE set the Stakes

  • Keynote by Aljan de Boer “Grow Differently”

  • Panel on Approaches to Customer Insight @ Swiss Life

Lunch Break

Afternoon Programme

  • KPP Review: Insights from the Class of 2025

  • From Insight to Growth: Collective Working Sessions

  • Share-Out: Closing Panel

Graduation & Conclusion

  • Addresses by GCEO and Class Representatives

  • Conferral of Diplomas

  • Outlook to the Evening

Evening Programme & Dinner

Keynote

Aljan de Boer — Head of Inspiration, TrendsActive · IRG100 Program Lead, Institute for Real Growth (IRG)

As founder of TrendsActive and contributor to the Institute for Real Growth, he works with global organisations to decode emerging cultural patterns and translate them into actionable strategies. His expertise lies in helping leadership teams better understand evolving customer values, behaviours, and expectations in an increasingly complex and fast-moving world.

In his keynote, Aljan will explore how organisations can turn deep customer insight into a competitive advantage. He will challenge us to look beyond short-term trends and instead understand the underlying societal shifts shaping the future of markets. By connecting human insight with strategic action, he will invite us to rethink how sustainable growth can be achieved in times of continuous change.

Accommodation

Accommodation will be arranged based on your registration.

We are happy to coordinate your stay, accommodation will be arranged according to your registration. Room availability can be guaranteed for all registrations received by 25 July 2026.

Please note that all travel and accommodation costs, including hotel stays and transfers to and from the event venues, are at your own expense. Cancellation fees will apply, with 50% charged for cancellations after 25 July 2026 and 100% after 25 August 2026.

Please note that we will confirm your room reservation with a “Last Info Mail” several days before the event.

Depending on your registration, you may book a complimentary shuttle from “Hochhaus zur Palme” or “Hotel Sedartis” to “Hotel Belvoir”.


Hotel Sedartis Thalwil: The partner hotel is conveniently located at Thalwil train station, and the event venue can be easily reached via public transport from the nearby bus stop. Rate: CHF 210.- per night (excl. Breakfast, excl. city Tax CHF 3.50).

Motel One: Situated in the city center, approximately 30 minutes from the event venue via tram line 2. Rate: CHF 234.- per night (excl. Breakfast, excl. city Tax CHF 3.50).

Hotel Belvoir Rüschlikon: Fully booked as of July 7. Please consider one of the other options.
Our event location offers a limited number of rooms for comfortable in-house overnight stays. Rate: CHF 250.00 per night (excl. Breakfast, excl. city Tax CHF 3.50).

Location & Travel Guidance

Hotel Belvoir

Säumerstrasse 37
8803 Rüschlikon

We recommend arriving by public transport. You can reach the Hotel Belvoir with public transport as followed:

If you are traveling by car, the hotel is located conveniently close to the motorway and parking spaces are available as well as electric charging stations.

Event organisation contact

Lorena Laureano & Clemens Lützen

sponsoring@swisslife.ch
+41 (0) 43 284 71 97